Since 1860, Chopard has embodied creativity, ethics, and exceptional craftsmanship, creating timepieces and jewellery that capture life’s most meaningful moments. Guided by the Scheufele family for over four generations, the Maison combines heritage with contemporary elegance to craft true talismans of Joie de Vivre.

Chopard’s vision rests on three pillars: Craftsmanship, Creativity, and Ethics. A pioneer in sustainable luxury, the Maison has used 100% ethical gold in all gold creations since 2018 and developed its own Lucent Steel™ with a recycling rate of at least 80% for its steel timepieces—uniting beauty with responsibility.

Across its three ateliers, more than 50 métiers bring creations to life, preserving traditional savoir-faire while embracing innovation. The L.U.C collection showcases Haute Horlogerie excellence, while Haute Joaillerie masterpieces—such as the Red Carpet, Precious Lace, and the Garden of Kalahari—highlight the Maison’s artistry with extraordinary stones. Beloved icons including Alpine Eagle, Happy Diamonds, Happy Sport, Mille Miglia, and L’Heure du Diamant express Chopard’s signature style and spirit.