Aje is an Australian fashion house dedicated to raw beauty, tough femininity and effortless cool.

Founded in 2008 by best friends, Adrian Norris and Edwina Forest, the cult brand pays homage to Australia’s quintessential coastal and urban style through a curated mix of effortless essentials and statement occasion pieces.

Forever inspired by their mutual love of the arts, the like-minded pair devote each seasonal collection to the celebration of traditional artisanal techniques, craftsmanship and quality of design.