W Cosmetics was created with the idea of giving beauty seekers from all ages, all sexes, and all walks of the life, a world of beauty products in one location – and a one-stop shop which they proudly call, Beauty Wonderland.

With this goal in mind, W Cosmetics set upon the journey to source the most unique and sought-after products and brands from the global beauty industry. This then led them to fall in love with the constantly revolving beauty trends of Japanese and Korean cosmetics.

With this passion, W Cosmetics set its eyes on bringing these unique creations to the Australian market, to allow the Australian consumers to also fall in love with these beauty trends. And with that, the evolution of W Cosmetics began, by opening more and more stores every year, and introducing new customers every day to their Beauty Wonderland.