When it comes to menswear this season, individuality is the order of the day. There has never been such a vast array of options for curating a personal style that is uniquely you. We’re talking bold colours, unexpected accessories and vibrant prints, pieces that encourage you to switch your tried-and-tested classics for something a little more… iconic.  

Case in point? Hang up your classic linen button-down this summer and reach for a chic vertical stripe. We love this short-sleeved iteration by Calibre. On the shorts front, embrace a soft-toned pastel hue like mango or mint. Swimwear is the perfect place for experimentation – we love Orlebar Brown’s toile-inspired prints in eye-catching shades of red and blue. And for accessories, Peter Jackson’s Paisley-print tie offers pure ‘70s Roman glamour, while Politix’s floral tie pins instantly elevate your favourite lightweight summer suit.  

The new season has a marked obsession with what we’ll call the “outdoorsification” of fashion. Even the most polished wardrobes are embracing sporting fever, albeit with a light, restrained touch. Technical Salomon’s replace leather sneakers this season, while combat-style trousers offer an elevated update on the traditional chino. For off-duty dressing, collegiate sweatshirts (courtesy of Gant) and baseball caps – Tommy Hilfiger – bring an easy, preppy energy.  

Looking to finish the look? Add a classic timepiece with a sporty edge. We love the sleek sophistication of Longines’ Conquest Watch, the bold maximalism of this new-season Tag Heuer style, and the romance of Breitling’s Classic Avi Chronograph.  For something with a more artistic edge, Jaeger-LeCoultre’s Reverso Tribute Enamel ‘Turner’ brings horology and art together in one striking timepiece.

There’s no use nailing your summer wardrobe, then neglecting your grooming. This summer, reach for hard-working investments that do the heavy lifting for you. Aesop’s Gentle Facial Cleansing Milk is perfect for revitalising dry or sun-damaged skin. Wahl’s grooming kit (available from Shaver Shop) boasts four detachable heads and six-hour battery life. The finishing touch? The understated ambiance of Horace’s Tobacco and Vanilla Beard Oil (available at Mecca), while Who is Elijah’s ‘Haze’ scent brings summer-friendly notes of orange and pink pepper (available at Sephora).

Isaac wears COS