Our mission is to get every baby, toddler and kid (big and little) in Australia into shoes that fit their feet as well as their adventures, their personality, and their family, perfectly.

For over 35 years, we've stayed true to that mission, delivering expertly fitted shoes at family-friendly prices.

With generations of fitting expertise, a huge range of shoes for every milestone, and even better value from our 65+ Shoes & Sox locations across Australia (including our Concept Stores, Myer Concessions and Online Store), we’re proud to be the go-to for growing feet.

As Australia’s No.1 kids footwear retailer, we stock the biggest and best range of school, sport and fashion shoes. You’ll find many top Australian brands including Harrison, Walnut Melbourne, Old Soles and Roc. International brands include Crocs, Skechers, Converse and Bobux, plus all the major sports brands including Asics, Nike, New Balance, Reebok and Adidas.