Porsche continues to redefine the retail experience in Australia with the launch of its dynamic Porsche NOW pop-up concept in 2025, bringing an elevated and contemporary expression of the brand. This innovative retail environment merges design, technology, and lifestyle to create an immersive experience that extends beyond traditional automotive showrooms.

Located at Chadstone, Melbourne’s premier luxury shopping and lifestyle destination, Porsche now invites customers and enthusiasts to explore the brand’s world of performance, craftsmanship, and innovation in a unique and engaging setting.

The pop-up space has been designed to embody Porsche’s forward-thinking spirit, showcasing its iconic sports cars alongside the latest in electric mobility and lifestyle collections. Visitors can expect an interactive and welcoming environment that connects them with Porsche’s heritage and future through digital touchpoints, curated displays, and exclusive events. From personalised product consultations to intimate brand experiences, Porsche NOW serves as a gateway for new and existing customers to discover the essence of Porsche, where timeless design meets cutting-edge innovation, and passion for driving is reimagined for the modern era.