Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces the Tommy X U.S. SailGP Team capsule collection — designed at the intersection of high-performance sport and modern style. As SailGP captures global attention with its speed, athleticism and spectacle, the collection is inspired by the intensity of the race and refined for life off-deck: born on the water and built for the city.

“The U.S. SailGP Team is changing the face of sailing,” said Tommy Hilfiger, “Over the past 40 years, we’ve partnered across a wide range of sports, from competitive sailing to golf, tennis, soccer and skiing, but this is another level. SailGP is high-stakes and high-speed, reaching new audiences in iconic locations and inspiring a new generation. We are proud to be working with Mike Buckley and the U.S. SailGP Team as they lead this charge.”

In 2024, Tommy Hilfiger announced its multi-year agreement as Official Lifestyle Apparel Partner of the U.S. SailGP Team. With the ambition to redefine fashion’s role in sailing and sailing’s role in pop culture — the collaboration is a game-changing fusion of sport and style. Dubbed “the most exciting race on water,” SailGP is an adrenaline-fueled sport where 12 F50 catamarans speed up to 100 km/h across destinations like Sydney, Saint-Tropez and New York.

“Tommy is legendary and has a sixth sense for partnering with sports on the rise,” says Mike Buckley, CEO and co-owner of the U.S. SailGP Team. “When we started exploring the idea of a fashion sponsor, he was the only name on our list. He immediately saw the potential of SailGP as more than just a sport, but as a cultural movement. This collection is a testament to what’s possible when you dream big and never give up.”

Inspired by the brand’s archives, the collection combines iconic nautical elements with unique technical features — all rooted in TOMMY HILFIGER’s signature red, white and blue palette. Designed to perform on deck and move seamlessly through everyday life, a hero piece is the heavy-duty, color-blocked flag jacket with a three-layer fabric construction and water-resistant finish. A technical refresh on a classic silhouette, the pique performance polo features a sweat-wicking fabric with UV protection, while an athletic ripstop sailing jacket blocks the wind with a mesh lining. For laid back moments, a heavyweight knit hoodie, graphic tees and color-blocked sweater are all race ready and style approved.

Sailing has been part of the TOMMY HILFIGER story since 1985, when maritime signal flags inspired the brand’s iconic logo that features founder Thomas Jacob Hilfiger’s initials (TJH). Drawn to the freedom, energy and adventure of life on the open water, the brand launched its first Sailing Gear collection in the early ’90s. In the years that followed, Tommy Hilfiger backed solo sailor Brad Van Liew in a round-the-world race and celebrated back-to-back victories at the Volvo Extreme 40 Grand Prix with the Hilfiger Sailing Team in 2005 and 2006 — cementing a legacy at sea that continues to evolve. Now, this long-standing connection to the sport is celebrated by the brand’s partnership with the U.S. SailGP Team, whose crew wears TOMMY HILFIGER at every 2025 Rolex SailGP Championship event throughout the season.

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