Blue Illusion

Blue Illusion

Location: Ground Level


Gift card icon Chadstone Gift Card

P: (03) 9568


The idea behind Blue Illusion was to create fashionable products, build communities wherever they went and to create a unique lifestyle through their products. The brand is highly inspired by French style and elegance, and this aspect of the brand can be seen not only in their products but also in their stores. Each boutique is personalised and made to feel like a local friendly boutique store rather than an international chain. The credit for this goes to the founders, who have done their best to personalize shopping experiences in each of their boutiques