Tiffany & Co. unveils its 2026 Lunar New Year campaign, uniting a captivating Pegasus motif with the House’s most celebrated designs to mark the arrival of a year filled with joy and new possibilities.

The campaign features a Pegasus motif inspired by a brooch created under the artistic direction of Nathalie Verdeille, Tiffany’s Chief Artistic Officer of Jewellery and High Jewellery, and rooted in the imaginative world of Jean Schlumberger. The motif embodies both the power and ethereal grace of this mythical creature, offering a poetic expression of hope and forward momentum for the year ahead.

The campaign also highlights a selection of the House’s iconic collections. Inspired by an 1889 design, Knot by Tiffany symbolises love’s unbreakable bonds; the new Knot mini key pendant, set with a pink sapphire, brings a vibrant touch for the new year. Tiffany HardWear reflects love’s transformative strength, Tiffany T represents boundless possibilities and Tiffany Lock serves as a symbol of enduring connection and protection. Together, these designs speak to the House’s legacy of artistry, innovation, and elegance.