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A place that has not hosted a campaign since the founder’s passing.
It was in Marrakech that Yves discovered color: the ochre walls, the saturated zelliges, the fuchsia light of the evening, and the
deep blue of the garden. These radical contrasts shaped his vision.
These same colors, bold and burning, led Anthony Vaccarello to set his campaign there. Drew Vickers captured them in intense
planes, against sharp silhouettes cut like shards. Arnaud Michaux’s collages heighten this chromatic density, slicing the image,
layering saturations.
A return to the source of colour.
A radical and electric campaign, without nostalgia.
Visit Saint Laurent, located on the Ground Level.
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