The innovative and immersive Porsche NOW experience has opened at Australia’s largest retail destination, Chadstone.

Showcasing Porsche’s hallmark innovation and luxury, the Porsche NOW pop-up will feature the striking all-new Macan Electric, the third-generation Cayenne plug-in hybrid, and the 2025 Exclusive Manufaktur 911 Carrera GTS — each representing the perfect fusion of design, performance, and technology.

"Located within Chadstone’s luxury precinct, Porsche NOW offers customers an accessible yet prestigious Porsche experience in a relaxed and engaging setting,” said Robert Gattereder, CEO of Penske Automotive Australia, Victorian Porsche retailer. “For many, this will be their first chance to see the groundbreaking new Macan, the latest 911 generation, and the refined Cayenne SUV up close.”

“It’s a captivating extension of the distinct experience customers receive at our Melbourne, Brighton, and Doncaster dealerships—a signature blend of prestige, timeless design, and ultimate performance,” added Gattereder. “Porsche NOW also reflects our global Penske vision of creating premium, digitally connected retail environments.”

Running until Sunday, March 15th, the pop-up will host exclusive events, interactive displays, and showcase the Porsche Lifestyle collection, including apparel, accessories, and homeware.