A New Chapter in Style
Piaget Announces Edward Chen as new Friend of the Brand
Swiss watchmaker and jeweller Piaget is pleased to welcome Edward Chen as its Friend of the brand. Rising to fame with his sensational performance in the film Your Name Engraved Herein, the next generation star stays level-headed with both feet on the ground, harbouring behind his glamour the pursuit of professional excellence – very much resonating with Piaget's motto ‘Always Do Better Than Necessary’.
With every move he makes, genuine charisma radiates from within. Edward Chen is a natural born star who wears his true colours like a badge. His effortless attitude pervades like the warm glow of the sun, which echoes the spirit of positivity that lies at the heart of Piaget, epitomised in the vital and refreshing energy of the Maison’s creations that brighten up urban life. ‘It always delights me knowing I am able to spread smiles and happiness, which to me is a recognition for my professionalism. I’ll probably smile a lot more, for my mission from now on is to share the sunny side of life as a member of the Piaget Society!’ Edward enthused.
Part fiercely nonchalant, part languid with a dreamy gaze – Edward Chen dazzles the camera with his multifaceted charm in the campaign visuals. Sporting the new ultra-thin Piaget Polo Skeleton on his wrist, he is fascinated by the futuristic skeletonised calibre of the watch launched this March. As a sports enthusiast looking for a light yet eye-catching timepiece, he was overwhelmed at the first sight of this sleek and whisper-light sports watch.
The Altiplano Ultimate Automatic 910P, the Maison’s another iconic creation, spells effortlessness on Edward Chen too. His personal style stands out even more prominently by matching it with the Possession collection. The stacking of rings and bracelets in varying sizes lends an unmistakable attitude to the gentleman’s timepiece.