Welcome to the Fairground: Orlebar Brown launch Spring 2026 collection.

Inspired by the energy and anticipation of the fairground. The collection focuses on evolution and progression: mixing textures, stripes, seersucker and colour, while refining the brand’s signature resort wear details in a modern, versatile way.

Classic OB motifs — piping, binding, stripes and paisley — are reimagined in a calm navy and off-white palette, complemented by new combinations of colour and neutral tones. The collection introduces seersucker tailoring, embroidered shirts, and clean gentleman’s prints, as well as elevated fabrics such as silk for added texture and depth.

Product highlights include updates to OB’s established resort styles and the introduction of new shapes designed to bring casual sophistication to the season. Almost twenty years after launching its original tailored Bulldog swim short, OB expands its swimwear category with new relaxed drawcord swim shorts available in three lengths. These provide a more casual counterpart to the tailored swim short, broadening the brand’s swimwear offering.

The OB Spring ’26 collection launches globally on January 25, 2026.

Orlebar Brown continues its commitment to sustainability by measuring and reducing its impact across production and operations, and supporting Blue Carbon Projects to restore ocean ecosystems.