Michael Kors is excited to announce the release of its Pre-Fall 2025 campaign. A continuation of the brand’s Hotel Stories series, the imagery was shot by Carin Backoff at the modern-luxe Fouquet’s New York hotel in Tribeca.

Starring models Jordan Daniels, Luna Bijl and Karmel Segui, this season is all about treating yourself. Taking advantage of the many luxuries that Fouquet’s has to offer, the campaign explores everything from self-indulgence at the spa to the ultimate private movie theater experience, treats from room service, pre-dinner cocktails and more.

For Pre-Fall 2025, the brand reimagines its core designs through a modern, unequivocally chic lens. Bold, saturated colors from crimson to deep mulberry stand out against classic neutrals, snake print adds intrigue and menswear-inspired tailoring offers laid-back polish. On the handbag front, hand-woven and embossed finishes pack textural punches, while our high-shine bag charms lend a personalized finish to seasonless stars including the glamorous new Romee satchel.

The Pre-Fall 2025 campaign also marks the re-introduction of the MK2000 logo motif, which made its debut in Michael Kors’ Fall 2000 Collection. The geometry of the MK2000 design has the timeless chic of a herringbone pattern, rendered in a luxurious jacquard for this season.

“I am excited to bring back my first logo motif,” says designer Michael Kors. “The original inspiration came from me doodling on my loose-leaf binder in high school. I drew a repetitive MK motif that I dreamt would someday be not just a dream, but a reality. To see the MK2000 reimagined 25 years later, for a whole new generation of customers, puts the spotlight on the quality, design and timelessness that are so important to me as a designer.”

Shop in-store at Michael Kors, located on the Ground Level.