Introducing Sunstruck Merchant 1948

This summer, Merchant 1948 invites you to embrace a life less ordinary with the launch of its SS25 campaign, Sunstruck. Designed to capture the carefree spirit of long days and golden evenings, the collection celebrates effortless style, made for every moment under the sun.

The campaign introduces sculptural sandals and modern thong styles, crafted for everything from leisurely brunches to sun-soaked strolls. Inspired by coastal living, the collection showcases woven textures and airy open weaves that embody the relaxed ease of the season.

From fisherman sandals reimagined with a contemporary edge to statement-making, party-ready silhouettes, Sunstruck reflects the brand’s balance of timeless design and modern flair. Studs, eyelets, and buttery-soft leathers deliver a sense of subtle boldness, while layered wedges and satin finishes offer understated elevation.

With versatility at its core, the SS25 collection is designed to move seamlessly through the season, whether it’s a weekend escape, a summer soirée, or a quiet afternoon by the coast.

Merchant 1948’s Sunstruck collection is available now in store at Merchant, located on the Lower Ground Level.