Merchant

News| 17th April 2025
Merchant
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Introducing Goodsole x AS Colour

Emerging Kiwi sneaker brand, Goodsole, has always been about more than just shoes - it's about community, creativity, and connection. So, when it came time for their first-ever collaboration, teaming up with fellow local icon AS Colour felt less like a business move and more like a natural meeting of minds. Known for their commitment to quality and self-expression, AS Colour shares Goodsole’s belief in timeless design and thoughtful craftsmanship.

The Goodsole x AS Colour collaboration is a true co-creation, bringing together Goodsole’s bestselling Parallel sneaker with AS Colour’s most iconic T-shirt hues. The result is a collection that feels deeply rooted in New Zealand design culture - bold, expressive, and built to last.

To celebrate the partnership, each collab sneaker comes bundled with a free matching AS Colour tee, gym bag, and Lightning Laces - a full kit made for those who wear their values with pride.

Available in both men’s and women’s styles, this limited-run collab celebrates colour, self-expression, and the creative power of working together.

Shop in-store at Merchant, located on the Lower Ground Level.

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