This International Women’s Day, Merchant 1948's celebrating with Fit For Me: For Every Woman, a campaign dedicated to style without limits featuring some of our favourite influencers who use their platforms to inspire style in everyone. This collection pairs premium stretch leather with five different calf sizes, from Narrow to XX Wide giving you a fit that truly feels made-to-measure. 

Born from a real gap in the market for long boots that genuinely cater to wider fits, the Fit For Me range is the result of listening, learning, and designing with purpose. Since 2020, they've been committed to creating boots that celebrate different shapes and sizes without sacrificing style or comfort. The most rewarding part? Hearing from women who can finally say, “these boots are made for me.” This International Women’s Day, we honour that journey and every woman stepping confidently into her perfect fit.