Longchamp

News| 19th July 2021
Longchamp
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Universal. Colourful. Versatile. Customisable. The bag that has been more than a bag, is also now something else – sustainable. Le Pliage’s new campaign coincides with the launch of Le Pliage Green and represents the culmination of Longchamp efforts to source sustainable alternatives to its durable nylon canvas. In 2019 and 2020, Longchamp introduced sustainable fabrics like recycled polyester canvas and ECONYL - certified recycled polyamide (nylon) canvas in its My Pliage Signature and Green District lines, respectively. Today Le Pliage Green is the first Le Pliage made with recycled nylon, marking the start of Longchamp’s transition to using this responsible material throughout the entire Le Pliage collection by 2022.

The new more sustainable Le Pliage comes in an array of best-selling silhouettes and four nature-inspired colours: Forest, Ocean, Earth and limited-edition Snow. It is distinguished from the original by discreet details, including tonal “Russian leather” trim and an embroidered Longchamp racehorse logo, while its famous “ears”, at each end of the zip closure, feature light green edges.

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