Jimmy Choo | The Riviera Capsule Campaign 2026

News| 13th April 2026
Jimmy Choo | The Riviera Capsule Campaign 2026
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Capturing sun-soaked days that unfold without urgency, the Jimmy Choo Riviera 2026 Campaign, Paradise Cove, travels us to the West Coast, bringing the effortless glamour of the French Riviera to modern-day Malibu. Evocative of barefoot strolls along the shore, days spent on the pier and evenings overlooking the ocean, the campaign captures a summer-lived beautifully. Riviera is not simply a capsule or a destination – it’s a state of mind.

Raffia textures and gingham prints reimagine the romance and nostalgia of the riviera through a contemporary lens. The LISS, an effortless sandal, set atop a 35mm micro heel, is realised in gingham with wrap detailing and a delicate bow inspired by a foulard tied around the handle of a bag. The LIVI wedge and pump also feature the foulard-inspired bow, adding a soft, feminine signature that fuses elegance with ease. The BAY flat is defined by texture and handcraft, with its hand-finished frayed, flecked canvas upper. The capsule also introduces new bag silhouettes: the RIVIERA TOTE MINI is handcrafted in woven raffia, with additional raffia fringing; and the CALLIE MAXI, an elevated, oversized take on Jimmy Choo’s signature evening style, reengineered for all-day versatility. Iconic house signatures are also transported to the Riviera, as the BON BON and CINCH bags are proposed in gingham and raffia.

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