Jaeger-LeCoultre is delighted to unveil its new boutique at Chadstone in October 2025. The boutique, located in the luxury precinct of Chadstone, reaffirms Australia’s special place in Jaeger-LeCoultre’s history as the Maison’s second standalone boutique in Melbourne, Australia.

The new boutique evokes the spirit of innovation and watchmaking expertise, rooted in the Vallée de Joux in Switzerland – home to the Manufacture Jaeger-LeCoultre. Offering a warm yet luxurious atmosphere, the boutique welcomes guests into a space that connects them with the Manufacture. Through a harmonious blend of organic materials and natural colours, the decor seamlessly merges tradition with modernity, evoking the serenity and beauty of Jaeger-LeCoultre’s home in Le Sentier.

Visitors are invited to delve into the intricacies of watchmaking with a captivating presentation showcasing exclusive collections and timepieces, including the timeless icon Reverso, the adventurous spirit of Polaris or the refined sophistication of Rendez-Vous.

The Master Ultra-Thin and Master Control series highlight Jaeger-LeCoultre’s expertise in creating elegant, ultra-precise calibres, while the Duometre and Master Grande Tradition showcase the Manufacture’s ground-breaking innovations in high complications. Additionally, clients can discover Jaeger-LeCoultre’s perpetual clock, the Atmos, a masterpiece of horological engineering, that stands as a symbol of the Maison’s technical ingenuity and design. This exceptional spectrum of timepieces embodies the spirit of La Grande Maison, where artistry and technical mastery converge.

A Personalisation Wall inspires clients to create a bespoke expression of their style by customising their timepieces. An interactive Strap Bar invites them to experiment with Jaeger-LeCoultre’s complete strap collection for all models and discover their own perfect pairing of watch case with strap material, colour and stitching.

In the VIP Lounge, visitors will find a dedicated space specifically designed to offer a refined experience to collectors and special clients, where they can explore Jaeger-LeCoultre’s story privately.

Visitors are invited to immerse themselves in the world of Jaeger-LeCoultre in-store today.