Capturing the spirit of love, friendship, and meaningful connection, the House presents a new campaign in celebration of the festive occasion.

Under a shared sky, the campaign stars Brand Ambassadors Wen Qi and Song Wei Long , joined by a close-knit cast of friends, as they journey through open landscapes and city scenes, united by moments of reflection and joy. As the horizon stretches endlessly ahead, the warm summer atmosphere becomes a backdrop for stories of affection and togetherness. From serene fields to vibrant cityscapes, the imagery embraces lasting bonds and the simple beauty of being present with those we care for.

Throughout the campaign, Wen Qi and Song Wei Long are seen in a curated selection of new pieces curated for the occasion. Highlights include GG Emblem silhouettes in fresh seasonal hues, silver jewelry from the Gucci Diamante collection, and a series of emblematic accessories ideal for gifting moments that speak from the heart.

For women, the GG Emblem collection reimagines the House’s legacy of craftsmanship and elegance through contemporary silhouettes in monogrammed leather. The bucket bag, offered in seasonal colorways, features a functional design, while the shoulder bag pairs the same refined leather finish with a sleek chain strap.

For men, the GG Monogram canvas appears in a sleek all-green variation, lending a modern edge to essential travel styles. The backpack and duffle bag, both trimmed in tonal leather, are accented by a subtle pop of color with the archival Web stripe, a nod to the House’s codes.

Completing the offering is a selection of silver jewelry from the Gucci Diamante collection, including chain bracelets, cuffs, rings, and pendant necklaces. The new designs bring a fresh interpretation to the classic diamante pattern, echoing the strength and luminosity of a diamond’s facets.

This special occasion is an invitation to connect with loved ones and celebrate enduring bonds, under a shared sky.

Visit Gucci, located on the Ground Level.