Golden Goose embraces the magic of the season with its Holiday Campaign, presenting a curated selection for every festive occasion — featuring elegant tuxedos, signature leather pieces, shimmering embellishments, and exclusive new sneakers.

This year’s collection is more than a celebration of style — it’s a chapter within The Archive of Dreams, the evolving story of Golden Goose. Born in the raw steel of Marghera, Venice, and continuing its journey across the world, Golden Goose weaves together tradition and innovation, reworking classics to create new ones.

The Holiday Collection is a celebration of woven textures and sharp tailoring, blending soft knits, velvet whispers, archive florals, and satin that catches the light just right. From relaxed pajama-style sets and effortless layering to crystal-embellished tuxedos and embroidered denim, the collection strikes the perfect balance between celebration and comfort.

Rich burgundy, deep neutrals, and touches of shine set the tone, alongside silver foils and embellished textures. Designed to mix, match, and blur the lines between masculine and feminine, the collection embodies the brand’s distinctive attitude and DNA — lived-in charm, poetic contrasts, and a dreamy soul.

With the Holiday campaign, the brand also introduces new colorways of its iconic True-Star like the black suede version with crystals, while other signature shapes are reinterpreted in burgundy, chocolate brown, and other neutral tones. The sneakers can become even more unique with newly introduced lace sets, available in a variety of fabrics and colors, and embellished with charms, pins, crystals, pearls, and more.

Available at Golden Goose on Ground Level.