Gentle Monster takes a daring and fearless leap forward with the 2025 Bold Collection. Featuring an iconic bridge detail, the collection carries a distinctive aesthetic, offering unique styling opportunities. Explore the striking, futuristic narrative of gentle monster through a campaign led by Tilda Swinton - set within haus nowhere, a transcendent and ever-evolving space - and three exclusive pop-ups across global cities.

The bridge detail of the bold collection reinterprets the shape of a shield with a modern twist, redefining futurism through the innovative removal of nose pads. The metal frame pieces showcase an unexpected contrast, juxtaposing lightweight lenses with a solid yet intricately crafted bridge design, while the acetate frames embody a futuristic sensibility, featuring an exaggerated front volume balanced with a signature symbol that evokes a dynamic sense of speed.

The bold collection campaign unites the captivating aura of Tilda Swinton with pulsating soundscapes to create a grand celebration ushering in a new era alongside the audience. Haus nowhere Seoul, serving as the film's backdrop, is transformed into a surreal realm where reality and virtuality intersect, brought to life through Swinton's bold performance that transcends physical boundaries.

Shop in-store at Gentle Monster, located on the Ground Level.