The Ferragamo story is inexorably interwoven with Hollywood: the place where Salvatore Ferragamo first made his name as “shoemaker to the stars” and went on to create footwear for icons from Joan Crawford to Judy Garland, dressing Cecil B. DeMille’s Westerns and Marilyn Monroe’s comedies.

For Pre-Fall 2025, the house returns to its roots, reflecting that relationship through the lens of renowned Italian filmmaker Alice Rohrwacher in a three-chapter film shot at iconic Italian studio Cinecittà, which will be released throughout the season. “We wanted to create a story that felt very Italian but was based around Hollywood cinema,” explains Ferragamo creative director Maximilian Davis. “Alice has a very strong point of view, as well as a sense of humor and charm to her work. She can take a specific time and make it feel modern – and that’s exactly what we want to do.”

Casting the product as protagonist, Rohrwacher lifts the curtain on the behind-the-scenes machinations and manual production techniques of the Golden Age, celebrating the craft of filmmaking as well as that which forms the accessories playing starring roles.

Chapter 1 – L’Appuntamento

Drawing on the timeless elegance of silver screen sirens, Angelina Kendall is caught in a moment of preparation for her on-set appearance: her face being powdered, her Gancini slingback being polished; her purse being grabbed as the clapperboard is struck and she makes her way in front of the lens. “When you look into the archive, the pumps are some of the most iconic Ferragamo creations,” explains Davis. “And so, we wanted to present them as part of the making of the movie star: a playful, almost ironic way of presenting elegance.”

Visit Ferragamo, located on the Ground Level.