Coach today launches “Revive Your Courage,” a campaign starring returning ambassador Elle Fanning and new ambassadors SOYEON and Lilas. The campaign introduces Coach’s Fall 2025 collection with a series of stories about tapping into our fearless younger selves to pursue new adventures and explore all the aspects of who we can become. Grounded in Coach’s purpose, “The Courage to Be Real,” this new campaign propels the brand’s storytelling forward with richly cinematic films and compelling still imagery that bring to life the excitement and possibility that comes with boldly striking out on a new path.

The “Revive Your Courage” campaign introduces two powerful new ambassadors to the Coach Community—a group of boundary-breaking individuals who inspire others to have the Courage to Be Real and help create a more inclusive and expressive world. A reflection of Coach’s investment in the growth potential of Asian markets, these new ambassadors include Korean artist SOYEON, who is breaking boundaries in male-dominated fields, and Japanese singer-songwriter Lilas, who is widely known as ikura, the vocalist of the acclaimed music duo YOASOBI, as well as a voice actor. SOYEON and Lilas join actress Elle Fanning in lending their talents to “Revive Your Courage,” bringing the brand’s Fall campaign to life with their bold personalities and dynamic performances.

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