BoConcept has officially opened its doors at Chadstone, bringing timeless Danish design to Australia’s fashion capital. Known globally for its premium, customisable furniture and elegant interior solutions, BoConcept offers a curated selection of pieces for the living room, dining room, bedroom, home office and more.

Founded in Herning, Denmark in 1952, BoConcept now spans 300+ stores across 60+ countries, and its new Chadstone location marks an exciting chapter in their Melbourne presence. With a focus on functionality, craftsmanship, and Scandinavian aesthetics, the brand invites customers to explore its world of modern living.

The new studio is designed to inspire, offering personalised interior styling services and a seamless shopping experience in the heart of Chadstone. Whether you're redesigning a room or furnishing a new home, BoConcept’s expert team is ready to help you bring your vision to life.

Discover the beauty of Danish design - visit the new BoConcept store, now open.