Converse

news| 4th April 2019
Converse

With a style unmistakably his own, the ever-expressive NAST is driven to seek and absorb new information. This curiosity continues to blend fashion and design concepts with hip hop, as if always a singular concept.

A frequent collaborator of Converse’s, NAST grew up with the Chuck Taylor on his feet.  Born and raised in Harlem, his passion of the brand first developed on its streets, seen on the feet of its uniquely eclectic personalities. This same passion first drove NAST to join Converse’s creative roster. And, led to this Spring’s capsule.

This season, NAST refocuses on one of Converse’s most unassuming silhouettes: the Jack Purcell.

Designed and worn by badminton world champ Jack Purcell, the silhouette was born out of a modernization of the badminton shoe nearly 85 years ago and is recognized by its notable “smile” on the toe cap.

NAST was drawn to the Jack Purcell Mid and worked with Converse footwear designer Matt Sleep to develop it into a utilitarian sneaker, long the foundation of NAST’s designs. A nod to his love for the outdoors, NAST comments, “The silhouette is functional, durable. It’s intriguing… I wanted to craft a style that me and my team could wear every day, whatever way we like.”  This is evident in the hero design element of the sneaker: its heightened rubber overlays - which add dimension to the silhouette’s heritage canvas upper.

The collection also includes a line of elevated basics including two Crew Sweatshirts, matching Crew Sweatpants, and a set of vintage wordmark tees with a printed “JP” graphic (short for Jack Purcell) on the front panel. On the back of the tees, NAST interprets and contextualizes Converse’s place in culture, as if reciting from the English dictionary.

Once seen as an improbable pairing, NAST now operates as a sartorial muse to fashion’s youngest audience.

Converse x A$AP Nast collection will be available to purchase on Friday March 22nd from Converse Chadston, with apparel starting at $50 and $140 for footwear.

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