Piaget

news|28th July 2020
Piaget

PIAGET Announces Turbo Liu as the Brand Ambassador of PIAGET China

 

The Swiss luxury jeweller and watchmaker Piaget announces Turbo Liu as the Brand Ambassador of PIAGET China. True to the Maison's motto “always do better than necessary”, PIAGET is always passionate about taking on challenges and pushing the boundaries. In the same spirit, Turbo Liu, rising Chinese actor, has been exploring unlimited possibilities with his talent and potential. This year, PIAGET and Turbo will together celebrate the modern gentleman through redefined “extraordinary style”.

 

Since 1874, PIAGET continues to stun the world with elegant and remarkable creations combining daring creativity with exceptional ingenuity and celebrated savoir-faire. For more than a century, PIAGET remains one of the world’s most prestigious watchmakers and jewelers. Its ultra-thin timepieces are the pinnacle of the haute horlogerie world, where the innovative designs and outstanding craftsmanship are expertly blended into true masterworks of art. Today, PIAGET doesn’t stop taking steps forward. By exploring the limitless possibilities in the bold imagination, PIAGET successfully channels Zeitgeist and energy into its collections of unique creativity and unparalleled beauty.

 

Turbo is also a strong believer in “self-transcendence”. From his roles playing the renowned young general in “Nirvana in Fire”, and the graceful, brave youngster in “Legend of the Demon Cat”, to the witty, intelligent detective in “Detective Chinatown” series, Turbo’s compelling performance on the big screen has made him one of the most sought-after actors in China. Such great success comes from his unwavering pursuit of excellence. “I want to be me,” he says. Faithful to his objective, Turbo is not only industrious at work, but also positive and inspirational in life. His dedication and determination are bringing him closer to his goals.

 

Mathieu DELMAS, Managing Director of Piaget China, says:

We see the strong spirit of the young generation coming from Turbo, as well as a willingness to devote himself to achieving and surpassing his goals.  He is both energetic and self-aware, reflecting an image of the ‘Modern Gentleman’. We are delighted to have Turbo as the Brand Ambassador of PIAGET China. His personality demonstrates a contemporary interpretation of the Maison’s philosophy.”

 

Commenting on his new role, Turbo says:

“It is a great honor to be the Brand Ambassador of PIAGET China. To me, PIAGET is a legend in the world of jewelry and high watchmaking. For more than a century, PIAGET has been breaking through its own limits with a relentless pursuit of the best quality and masterful craftsmanship, built on a legacy of extraordinary savoir-faire. I believe that is the key to the enduring appeal of PIAGET, and the example which should be followed by all people.”

 

Indeed, it is the faithfulness to excellence and the persistent exploration of creativity that reinforce PIAGET’s philosophy. In the future, PIAGET along with Mr. Hu Ge, Global Brand Ambassador, and Mr. Turbo Liu, Brand Ambassador of PIAGET China, will present more iconic, brilliant creations unique to the Maison.

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