Aje

news|18th June 2020
Aje

DEDICATED TO A GENERATION WHO DARED TO DREAM

TO THE ICONOCLASTS AND RENEGADES DRIVEN BY AN
ARDENT UNDERCURENT OF FREE LOVE AND AUDACIOUS
IDEAS. WELCOME TO YOUTHQUAKE 2.0 , THE PRE-FALL 20
COLLECTION FROM AJE


AN ERA OF EXPLORATION, SHARING AVANT-GARDE IDEAS
TO THE WIDER ASSEMBLAGE, OF CHALLENGING THE
ESTABLISHMENT AND A MASS MOVEMENT OF YOUTH
WALKING TO THE BEAT OF THEIR OWN DRUM


FIND PRE- FALL 20 FLAVOURED WITH THIS INNATE AND
INFECTIOUS SENSE OF OPTIMISTIC REBELLION OF THE
SWINGING SIXTIES


LIKE A CULTURE PERCHED ON THE CUSP OF THE OLD
AND THE NEW, FIND A VIVID CLASHING OF PSYCHEDELIC
PRINTS AND HAND BEATEN LEATHERS, OF DISCOTHEQUE
BEADING AND OFF KILTER CORDUROY


AN INTERSPERSION OF MODERN NEUTRALS AND
ABSTRACTLACE COLLIDE WORLDS WITH AJE’S SIGNATURE
EXAGGERATED PROPORTIONS AND SEASONAL SHIFT
SHAPES


AN EXPLORATION OF THE UPWARD, OUTWARD AND
FORWARD, FOR THE TRAILBLAZERS OF THEN WHO PAVED
THE WAY FOR THE PIONEERS OF NOW, THIS ONE IS FOR
YOU, YOUTHQUAKE 2.0 STARTS NOW

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