ONE HOUSE, DIFFERENT VOICES:
EXPLORING NEW TERRITORIES, GIVING VOICE TO PEOPLE
In its third edition, Moncler Genius keeps on evolving and exploring new horizons, different categories and novel approaches to communication that give a voice to personal creativity.
Times move, Moncler Genius moves. Moncler Genius reaffirms itself as an open concept that is driven by experimentation and crosses the lines of conventions. Its DNA lies in reinvention. Its reason to be is to decode the customers’ behaviors, expectations and emotional connections.
Naturally, the Moncler Genius creative hub evolves and announces its 2020 lineup welcoming JW Anderson with his arrestingly clever vision of gender-defying fashion. The Northern Irish designer brings a unique design aesthetic that offers a modern interpretation of masculinity and femininity through a cross-pollination of menswear and womenswear.
He joins the house alongside Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn and Poldo Dog Couture.
This year Moncler Genius enters a new phase and goes beyond the product embracing the world of experience while empowering personal communication and bringing connections and emotions from the digital domain to real life.
The house of different voices breaks its own boundaries by exploring beyond fashion and giving a voice to personal creativity.