TUMI, the leading international brand of travel, business and lifestyle accessories has collaborated with Hollywood actor Chris Pratt on a unique collection for Asia Pacific & The Middle East. The TUMI x Chris Pratt collection was designed by Chris Pratt and TUMI Creative Director, Victor Sanz and features an ultra-exclusive capsule inspired by Chris’ personal packing style.
The TUMI x Chris Pratt collection encompasses the brand’s design innovation, engineering, functionality, and performance DNA while including Chris’ personal on-the-road style. The idea for the product collaboration came about whilst Chris, a long-term TUMI user was filming TUMI’s APAC & ME Regional Spring 2019 Campaign. On set, Chris and Victor started brainstorming their dream bag –by the time the shoot wrapped – a collaboration was in the cards.
“It has been amazing working with Chris in developing this custom created, regional collection with him. We wanted to design pieces that tapped into his lifestyle that also mirror the lifestyle and travel needs of TUMI customers. Chris is multifaceted- not just talented on screen; he’s a philanthropist, a dedicated father and husband, into fitness and business - and we wanted to capture all of these elements into the assortment,” says Victor Sanz, Creative Director, TUMI.
“On my travels, it’s important to have something that roots me and makes me feel like I’m at home - my luggage is one of those things because it’s one of the only constants I have in my hotel room. I live out of my TUMI and the things it carries remind me of home. Anywhere I go, I can turn my hotel room into my bedroom, and it always comes out of the same luggage. After using TUMI for the past ten years, it was really exciting for me to get to design my own line and create my own TUMI with all the personal touches I love. Working with Victor and the design team was a really new and eye-opening experience – it’s something I’ve never done before and it really showed me the attention to detail that goes into creating each bag. I’m so happy with the collection and look forward to others enjoying it,” said Chris Pratt.
Explore the TUMI x Chris Pratt collection at TUMI Chadstone this November.