Photo: Shoppers crowding around cash register with two staff in Coles on opening day, Chadstone Shopping Centre. Records of Coles Myer Ltd. and its predecessors. MS 13468. Australian Manuscripts Collection, State Library Victoria.

Welcome to the celebration of 60 years of Chadstone – The Fashion Capital

History was made on 3 October, 1960 when 7,000 Melburnians converged for the grand opening of Victoria’s first freestanding, suburban, drive-in shopping centre.

Influenced by the American shopping mall, Chadstone offered a retail experience like nothing else. For the first time, all the variety and convenience of city shopping could be found in the one suburban location.

In 1983, John Gandel purchased Chadstone for $37 million and began a journey of continual expansion and growth to transform the centre into the retail mecca it is today. Chadstone has undergone 50 innovative redevelopments since 1983 and continues to grow.

Today Chadstone – The Fashion Capital has more than 500 stores, including more than 35 luxury brands and world-leading fashion, food and entertainment experiences.

From its humble beginnings in 1960 to today, Chadstone – The Fashion Capital has become one of the world’s most iconic shopping destinations. Generations of shoppers have fond memories of growing up at Chadstone and there is no doubt that it will continue to provide a world-class destination for generations to come.

We hope you enjoy stepping back in time and celebrating this milestone with Chadstone – The Fashion Capital.



For 60 years, The Fashion Capital has ignited memorable stories, iconic moments and world-class experiences. Today, Chadstone is looking back on some of their customer’s favourite stories of special experiences at the centre over the years. Whether it was the purchase of a school formal dress, a first date at HOYTS Cinemas, the selection of milestone jewellery, or fond memories of Sundays spent shopping with their grandmother, Chadstone is taking a trip down memory lane and sharing why the landmark remains such a special place.

See below some of the customer memories shared with Chadstone, including a couple who met at Chadstone and visit the centre with their grandchildren today, a Chadstone employee of 35 years, one of the centre’s first paperboys and Chadstone’s very own Personal Stylist who has been visiting the centre since she was two years old.

If you have a special memory of Chadstone, feel free to submit via email to



From the offbeat sophistication of the ‘60s to the recent rise of layered, tonal dressing, we travel through six decades of women’s style to celebrate iconic fashion moments at The Fashion Capital.




When Chadstone Shopping Centre first opened its doors to the public in October 1960 after ten years of planning, the £6 million open-air mall development was crowned the country’s first regional shopping centre and the largest built in Australia at the time. Contemporary and novel attractions, including an onsite radio station, attracted visitors from near and far who marvelled at the first-of-its kind shopping precinct.

Photo: See below.


Chadstone’s radical transformation into the retail mecca we know today began in 1983, when Mr John Gandel paid $37 million to acquire the centre at a time when sales reached approximately $100 million a year. Mr Gandel’s work to expand and improve Chadstone began almost immediately and have continued ever since, commencing with the enclosure of the original, open-air mall, which marked the beginning of the now iconic vaulted glass gridshell roof.


The south end of Chadstone was re-built, as part of a Stage 20 project. The original (circa-1960) Myer was demolished, and a new Myer store opened in November 1998. It was joined by David Jones department store one year later. These were linked with a curving, sunlit galleria concourse, completed in December 1999.


In December 2007 a significant upgrade to the centre saw Chadstone reclaim its title of largest shopping centre in Australia. The new ‘outdoor-style’ extension, known as Chadstone Place, featured Woolworths (the first Woolworths supermarket in Victoria to have new branding), a Fresh Food Precinct, an al fresco dining area and a four-storey office tower, and was completed by December 2009.


On 22 August 2009, 50 new stores, including Sportsgirl, Portmans, Esprit and Witchery, opened. In November of the same year, a golden strip of luxury retailers joined them. Twelve international fashion houses now have stores at Chadstone including Louis Vuitton, Gucci, Prada, Chanel, Miu Miu, Tiffany & Co., Ralph Lauren, Hugo Boss, Omega, Burberry, Coach and Jimmy Choo.


In recent years, Chadstone’s $660 million Stage 40 redevelopment saw heavyweights H&M, Zara, Legoland, HOYTS, Tesla and UNIQLO take up residence in the state-of-the-art light-filled four-storey North Retail Precinct, as well as the addition of a premium dining terrace, revitalised West Mall luxury offering, and the Tower One commercial office building.


In 2019, the opening of the much-anticipated $130 million 250-room Hotel Chadstone M Gallery by Sofitel – the South East’s only premium luxury hotel – solidified the precinct’s position as the Southern Hemisphere’s premier destination to shop, dine, play and stay.


Today, The Fashion Capital has solidified its position as a world-class retail destination and created the benchmark for Australia’s premium shopping experience. Welcoming more than 23 million visitors per year, Chadstone’s unrivalled breadth of offering includes more than 500 outlets, an unrivalled range of designer boutiques, over 30 luxury brands, and more than 95 fresh food and dining options.

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