IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the iconic Pilot‘s and Portugieser watches, the brand covers the whole spectrum from elegant to sports watches.

Founded in 1868 by American watchmaker and engineer Florentine Ariosto Jones, IWC Schaffhausen is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.

Over its more than 150-year history, IWC Schaffhausen has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC Schaffhausen is a leader in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide.

IWC Schaffhausen has boutiques and authorized retailers across Australia and New Zealand, now bringing a pop-up to Chadstone, featuring the Pilots collection and an AMG Racing simulator experience.