Auckland-born menswear brand I Love Ugly has arrived at Chadstone.

Founded in 2008, I Love Ugly is an independent menswear label known for its distinctive approach to modern wardrobe essentials, combining considered design, premium quality and an independent point of view.

Explore the latest collections across menswear, activewear and accessories, including signature pants, elevated everyday essentials and new seasonal pieces.

Join us on Saturday 31 October as they open the doors to our new Chadstone store. To celebrate, they'll be offering an exclusive gift with purchase for opening-day customers, available while stocks last.

Opens Saturday 31 October 2026, 9am. Arrive early to secure your exclusive gift with purchase, while stocks last.