Converse ALL STARS Open First Virtual Store On Ocean Garbage Patch - With Aim To Close It As Soon As Possible.
On Earth Day, Converse’s worldwide community of creatives come together to raise awareness about this 80 thousand tonnes plastic patch and design and sell sustainable prototypes to help save the ocean.
The notorious Garbage Patch – located in the Pacific Ocean – covers 1.6 Million Square Kilometres and contains an estimated 80 million tons of plastic, doubling in size each decade. Frustrated with the continuous growth of the Garbage Patch, the Converse All Stars, a group of young, eco-conscious artists and activists, decided to take action, and are launching a fully-virtual Renew Labs Store on top of it.
The store’s main purpose is not only to showcase their highly limited collection of sustainable sneaker prototypes, which have been created as part of Renew Labs, a project led by Converse All Stars to fuel sustainable innovation. Ultimately, the Renew Labs Store aims to use its proceeds to fund the removal of the Garbage Patch on which it stands - closing it down for good by removing its trash foundation as soon as possible.
All Proceeds From This Initiative Will Go To Cleaning Up Ocean Plastic