news| 4th April 2019

Creating scenes of connection and drama, and further exploring the rich heritage and warmth of Merchant1948, we present our AW19 campaign - A Screenplay. Modern essentials have been updated with a subtle dash of drama with burgundy hues and pinhead stud detailing. Leopard print, snake effect leather, and buckles take center-stage with our scene-stealers, while royal tones of deep emerald, navy and blush are this season's 'it' palette.

Key trends this season:


For a touch of swagger and romance, we're channeling the aesthetics of the West through ornate buckles, cognac leather and sturdy heels.


From the rich red of a velvet curtain to the deep emerald and navy hues of the costume wardrobe, our palette this season is inspired by the jewel tones of the theatre.


Symbolic of theatre's femme fatale and vixens, leopard print takes centre stage as a statement print this season. Adding a dash of drama to even the simplest outfit, it's a pattern that plays a key supporting role in your wardrobe.

In store now at Merchant Chadstone. 

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