A little bit of romance and a little bit of femininity, updated with a modern refinement and a return to the soul of alice McCALL in its 2004 beginnings.

Delicate embroidery, Victoriana white laces, metallic foiled prints, retro ‘70s holiday dresses updated with zip detailing and contrast stitching, slinky slip dresses, flirty kicks at the hemline, freshness in floral wrap-dresses with gold hardware and luxury comfort that’s sexy, flattering and cool.

Photography: Max Doyle

Videography: Ribal Hosn

Hair: Keiran Street for Wella

Make up: Nicole Thompson for MAC

Model: Sarah Ellen