OROTON debuts their latest AW19 campaign under the creative vision of Creative Director, Sophie Holt.
A heritage brand, the OROTON name has been part of the vernacular of Australian fashion since 1938. This latest campaign, shot by photographer Simon Lekias with model Vanessa Axente, is a symbol of a new
elevated chapter, an evolution in both quality and design that speaks to a fashion forward and style conscious customer.
Set in Tasmania, the mood of the AW19 campaign is poetic and inspired. It follows the ‘Botanist’, a woman who tinkers in a greenhouse garden, studying plant shapes, textures and colours whilst watching them grow.
She seeks the experience of raw nature, finding beauty in the outdoors and forever curious about life.
Holt explains, “I wanted my first campaign for AW19 to encapsulate the changing face of OROTON. The ‘Botanist’ theme, which carries colours such as rust and bottle green throughout the collection, purposefully
creates an international feel whilst still honouring the Australian heritage of the brand.
A prominent part of the range that explores ‘The Botanist’ theme is the selection of beautiful Italian silk scarves. These have been used to hand make many of the clothes and hats used in the campaign. We also
incorporated headscarves into the multi-layered styling which nods to the past, whilst keeping the overall theme firmly towards the future.”
Sophie’s first collection offers an assortment in silhouettes and textures. Wicker clutches, military style belt bags, checked totes and the coveted ‘Icon’ bag are key, call out shapes. The tonal palette is in line with the
botanical theme, with varying bursts of colour and patterns ensuring a diverse offering throughout the season.
The OROTON AW19 campaign is live from February 1st at Chadstone.