Salvatore Ferragamo

news| 31st January 2019
Salvatore Ferragamo

The Gancini – Celebrating the icon Salvatore Ferragamo and their reveal of a new monogram created by Women’s Creative Director, Paul Andrew, that celebrates the symbol of the house: the Gancini. Its unveiling will be marked by a series of exciting projects dedicated to telling the story of this very special design.

The Gancini is the instantly recognizable double-hook fastening that evolved from the wrought iron hardware, made for the tethering of horses, set into the side of the Ferragamo building in Florence, Palazzo Spini Feroni. It has evolved to become a symbol of Salvatore Ferragamo and its values.

To mark Paul Andrew’s fresh reinterpretation of the symbol of Salvatore Ferragamo’s heritage, craftsmanship and quality, the house is launching two new initiatives - the first traditional, the second digital.

For the first, Ferragamo is partnering with a selected group of fellow artisanal companies across the world whose own heritage and expertise it greatly respects.

For the second, Salvatore Ferragamo has collaborated with Bryanboy to create a witty portfolio of innovative, immersive and entertaining content that highlights the unique status of Gancini. 

Featuring some of the most compelling talents in the contemporary fashion-sphere - including Caro Daur, Diet Prada, Tamu McPherson, Pelayo Díaz, Aureta, Susie Bubble and Carlo Sestini these Made in Florence short films series and posts humorously explore the pleasures and perils of living life through a digital lens. All of it, naturally, accessorised by fabulous Gancini pieces. 

Directed by Bryanboy, it will premiere on January 24th across all Salvatore Ferragamo digital channels - and be reflected in the content generated by our influencer partners.

Andrew said: “As a designer, I appreciate the innate elegance of Gancini’s refined simplicity and the sensuality of its form. Another aspect is its duality: two clasps that connect and hold together. The beauty of the Gancini shape is something I’ve worked to emphasize and enrich through the creation of this new monogram.”

The Gancini both encapsulates our values and transmits them. However, you wear Gancini - and there are many ways to wear it - when you do, you are expressing your membership of the Salvatore Ferragamo family. And Salvatore Ferragamo is proud to welcome you as a member of that family.

 #Gancini

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