adicolor SS18 offers a curated archive selection with the most influential adidas silhouettes of past decades in a self-referential play. Classic styles are reimagined for today through the use of innovative fabrics and refined fits. Style and taste move beyond fixed gender binaries - focusing on interesting product, not ignoring femininity but rather offering a more sophisticated acknowledgement of its many different faces.
Pairing the colours from the past with those of today, four meaningful adidas sport hues were carefully selected as the starting point for the overall inspiration for both Men’s and Women’s SS18 collections. Explore the primary colours which are now referred to as Bluebird, Fairway Green, Scarlett Red and Sun Yellow.
adicolor transcends cultures and eras to redefine itself in perpetually new contexts. Always taking color seriously, and taking itself less seriously.