General Pants Co.

news|25th November 2019
General Pants Co.

What if you could dissect the minds of our generation… what would it really look like?

Every generation is labelled by the generation before them – lazy, entitled, selfish...
An Instagram, Tik Tok and tech obsessed bunch could be the general consensus. It’s time to throw out the notion of labels.

We’ve entered a new world – one with no boundaries, where individuality reigns and unites us.

We brought together 16 individuals to uncover how it feels to always be on show, constantly connected and not taken seriously. Naturally unique, yet bound by values, this is a generation that’s like no other. A strong awareness of self, a drive for change and the confidence to explore – it’s time to meet us and delve into what really matters.




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