Fendi

news|30th October 2019
Fendi

It’s a family affair when Oscar-winning actress Catherine Zeta-Jones and her beloved daughter Carys Douglas arrive in Rome to experience the Eternal City with their iconic Peekaboo bag.

Catherine and Carys, mother and daughter, show their unique yet special family-bond celebrating the renovation of life by blending tradition and innovation and recalling the FENDI dualism and DNA.

Keeping their authentic daily rituals, they elegantly dance under the colonnade of Palazzo Altemps, Roman historical building and lovingly play among the statues of Palazzo Della Civiltà Italiana, FENDI HQ in Rome, nourishing the dialogue between classic and contemporary where the FENDI Peekaboo bag becomes the real protagonist.

From the regular shape to the XS version, the Peekaboo bag is lit-up by the distinctive Pequin, FENDI signature logo-no-logo pattern. Elegant and iconic, the Pequin embodies the timeless beauty of Catherine Zeta-Jones and her daughter reflecting their powerful connection.

Shot for the very first time together, Catherine and Carys give to this episode a surprising vibe, shaping the story with their strong yet delicate attitude and making it a real unforgettable family memory.

On the notes of “Family Affair” by Mary J. Blige – signature soundtrack of the #MeAndMyPeekaboo third wave – the video remains faithful to the series’ narrative by portraying the complicity between mother and daughter.

  

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